Encouraging Voluntary Initiatives for Corporate Greening

By Robert Gibson

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None of the usual options – the market, conventional regulatory authority and customary
propriety – can meet the challenge of moving toward sustainability in a dynamic, globalizing
political economy. At least they cannot do so as usually applied and haphazardly associated.
Efforts to build a coherent and well integrated set of motivations for “voluntary initiatives” are
unlikely to be sufficient by themselves either. But the exercise of building such a set of
motivations along with appropriate individual initiatives is necessary, globally as well as
nationally.